Lay’s potato chips will be giving away a million dollars to whoever comes up with the best new flavor of potato chip. Starting tomorrow you can suggest your ideas on Lay’s Facebook page. It is their “Do Us a Flavor” promotion and it will make someone very rich. The winner gets their choice of $1,000,000 OR 1% of their flavor’s net sales in 2013.
The concept is called crowd-sourcing and has cropped up recently as social media becomes more and more prevalent. Samuel Adams, McDonald’s and Arizona Iced Tea have all had promotions where customers have created new flavors and products. A million dollars for first place makes this a huge event. It is the largest promotion in the 75 year history of Lay’s.
Currently Lay’s sells their classic flavored chips along with BBQ, cheddar & sour cream, chile limon, BLT, deli style, dill pickle, honey mustard, honey barbecue, flamin hot, lightly salted, limon flavored, sour cream & onion, garden tomato & basil, salt & vinegar, tangy Carolina BBQ and sweet southern heat barbecue. And that’s just regular chips! They also have Kettle chips, wavy and baked!
Lay’s will select three finalists from all entries. All three of these will be developed and sold in 2013. People will vote on Facebook for their favorite of the three and the winner gets a cool million bucks! Click here for Lay’s Facebook page and good luck!
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